Respect the most sincere love, people do their best

I. Background and objectives of the establishment of enterprise university


In order to improve the management system of human resources development and training, organize employees to participate in training in a planned way, continuously improve the professional level and job skills of employees, and meet the needs of enterprise management and development, Dongrong Group has formally established the group enterprise university - Dongrong University with the talent development concept of "respecting love and sincerity, giving full play to talents" centering on corporate strategy and employee career development. With the support of Dongrong University, internal curriculum development is carried out, and joint education and professional personnel training programs are carried out with major textile universities and training institutions. Through a joint school-running cooperation project with the College of Textile Engineering and Technology of Tianjin Polytechnic University, the "Tianjin Polytechnic University Textile Science and Engineering College Student Practice Base" has been established, and Dongrong Group has adopted a customized student education and undergraduate course training model.

  • In 2019, Chairman Cheng Xudong announced the establishment of Dongrong University
  • Dongrong University Establishment Ceremony
  • Dongrong University school badge

2. New employee integration: open the door to growth


After the new employees enter the company, Dongrong University offers "the first course of Enterprise entry". Internal lecturers will explain the company's development history, rules and regulations, and analyze industry trends and prospects by combining materials and cases. Through interactive and experiential teaching methods, we can stimulate the enthusiasm of new employees, help them quickly integrate into the enterprise, and lay a solid foundation for subsequent development.

  • Production site technical teaching
  • Teaching of Production Technology Theory
  • Promotion of corporate culture, rules and regulations

3. Skills improvement: professional deep cultivation, accumulation


Dongrong University builds a comprehensive training system to support the improvement of employees' skills and the enhancement of enterprises' competitiveness. Coordinate the company's internal expert resources and university resources, customize professional courses, organize employees to study and discuss, and learn cutting-edge knowledge. At the same time, we independently develop multi-field training courses, invite industry experts to give lectures, and combine the internal system of the enterprise to improve the professional skills and literacy of employees in an all-round way.

  • Joint education between universities and enterprises
  • Through joint education, enhance employees' education and skills
  • Theoretical courses taught by textile related university professors

4. Teamwork: Work together, integrated development


There is a strong atmosphere of cooperation within the group, different professional employees exchange ideas through project cooperation, and marketing and sales departments cooperate closely with production departments to improve work efficiency. The company adopts the innovative management mode, optimizes the structure, improves the incentive mechanism, stimulates the innovation vitality and creativity of employees, and helps employees realize their self-value.

  • Strong atmosphere of learning, collaboration, and research
  • Overseas study and exchange of management cadres team
  • Internal lecturer courses and selection within the enterprise

5.Culture shaping: value leading, integrity and talent


Group values deeply rooted in the hearts of the people, motivate employees to stick to the bottom line, breakthrough. Under the influence of corporate culture, the staff's business ability and personal quality are jointly improved, and the talent development concept of "respect love and sincerity, people make the best of their talents" is truly realized.

  • Confer a gold medal to employees with 20 years of experience in the company
  • All staff competitive and fun sports meet
  • Annual Commendation Conference